• West Midlands Safari Park

    Presenting an evolved digital presence for a leading Midlands based Safari Park.

Background

A wild redesign

After visiting the parks website I felt a little underwhelmed, so as a personal project redesigned the digital experience.

This project focused on a redesign of the park’s website and the creation of a companion mobile app, tailored to enhance the visitor experience. The new website provides an engaging platform for users to explore the park’s attractions, plan their visits, and access essential information with ease. The mobile app extends this experience, offering interactive features like GPS-guided tours, gamification features like an animal-spotting checklist, and real-time updates to ensure guests make the most of their adventure.

Together, these digital solutions aim to bring the wonders of the safari closer to audiences, both online and on the go.

  • Website Design
  • App Design

Park Explorer

Increasing engagement across the site

The Park Explorer Application serves as a companion for visits across the site and brings an element of gamification to it by interacting with attractions you find and collecting stamps from the areas of the park you visit.  These game-like elements aim to engage users, motivate action, and make these tasks or activities more enjoyable.

  • Enhanced User Engagement
  • Improved Learning and Retention
  • Increased Motivation
  • Encourages Positive Behaviour
  • Data Collection and Insights
  • Social Connection and Community Building
  • Instant Feedback
  • Enhanced Brand Loyalty

Other projects

CAMRA

Presenting a campaign to people back into their local pub

Beecan

Designing a product to empower shop owners and savvy shoppers

The Beautiful Game Company

A brand bringing the songs of the terraces back home

West Midlands Safari Park

Presenting an evolved digital presence for a prestigious Midlands based Museum

Black Country Museum

Presenting an evolved digital presence for a prestigious Midlands based Museum
© Copyright - Falcons & Allies | Capture