Getting people ‘Back to the Boozer’.

Social media is said to have begun in 1994 when Geocities was launched. Following the mass adoption of platforms like TikTok, Instagram, LinkedIn and Facebook people have increasingly become more withdrawn from ‘real’ social interaction and opting for the online social communities. As a result of this you can walk into almost any pub across the UK and often see people engrossed in their phone based social interaction rather than enjoying a real conversation with a real person.

My campaign ‘Keeping social networking social’ is backed by CAMRA and aims to raise awareness of this issue by using pastiches of commonly used social media icons. Many channels have been explored throughout the customer journey to help hammer home this increasing social problem in the UK’s popular drinking establishments and get Britain talking again (and of course sampling the latest local tipples).